Spain’s First Structured Content Strategy Seminar

Information is at the heart of most business processes, but information is hard to manage. How can you get the most value out of your information and your staff’s knowledge? Additionally, when not properly handled, information costs our businesses and makes it harder to compete at a national and international level.

Having a content strategy and using structured content can add value to your business by making information more accessible. Content Strategy makes your processes more cost-effective, efficient, and fast. But what is content strategy?

In many countries, industries are building communities around these questions. How can a Spanish business take steps towards implementing a content strategy and structuring content, yet keep investment and change management under control?

In Valencia, Spain on February 10, 2014, Bluestream XML Content Solutions and Urbina Consulting are offering a seminar in Structured Content Strategy.

If you are a professional interested in sharing, learning, and discussing your issues and successes around how you handle information—this event is for you. The seminar will introduce you to internationally recognized Content Strategists based in Spain. In short presentations, each speaker will share his expertise and start a debate and discussion in which all can participate. This is the beginning of something special that this region needs.

Why now?

Both enterprise customers and individual consumers want more information, on more devices, and they’ve never been more impatient to get it.  The old ways and tools can’t keep up. Like moving from horses to motors, industry must take on the right technologies and methods—and the results will multiply as was never possible before now.

The techniques we will discuss are especially popular in high-tech, software, medical, and manufacturing industries, but these techniques are relevant everywhere.

This seminar is brought to you by Bluestream XML Content Solutions and by Urbina Consulting and will also feature content from Culturecom—these are all international businesses based in Spain and leaders in information management solutions.

Register now!

This event is free of charge. Secure your spot as there are only 40 seats available. Register here.

If you register but need to cancel, please to let us know.


February 10, 2014

  • 16:00 Event opening
  • 16:15 Presentation by Noz Urbina, Founder and Content Strategist, Urbina Consulting, Valencia
  • 16:55 Presentation by Ray Gallon, Consultant, Culturecom, Barcelona
  • 17:35 Break
  • 17:55 Presentation by Fabrizio Ferri Benedetti, Content Strategist, Softonic, Barcelona
  • 18:35 Discussion, drinks and snacks
  • 20:00 Close


Who should come?

  • Anyone who is putting together information, content, or documentation for your business
  • Engineering and software development team leaders
  • Marketers and marketing team leaders
  • Technical communication team leaders
  • Translation and localisation managers
  • User experience designers
  • Information architects


Coworking, Calle Maestro Gozalbo, 23, 46005 Valencia, Spain

If you have any questions, contact Elodie Eudier:

Bluestream Media Contact

Nenad Furtula, VP Sales and Marketing
Tel: +34 634 571 862
Bluestream Database Software Corp. — European Office
Suite 8, Calle de Sueca, 56 46006 Valencia, Spain